OVERVIEW 

Created a fully fleshed out Journey Map for Progress UX and the Security Service Federal Credit Union.

CHALLENGES   

  • 3 week deadline

  • Quickly comprehend and demonstrate full spectrum of research

  • Create an easily comprehensible demonstration of a complex range of datum

MY ROLE

I worked with a small team at Progress UX  to coalesce their extensive research and formulate it into a singular comprehensible document that effectively encompassed their findings.


early flow sketches

mapping user's flows

individual user journey example

current system pain points

current system pain points

process outlined

process outlined

yours truly and Jessica Steinbomber

yours truly and Jessica Steinbomber

final SSFCU journey map


I was brought in on this project after it was well under way with the intention of easing the load of the small UX team of 2 by conceptualizing and building out a full Journey Map of the main SSFCU members.

 

TAKEAWAYS

  • A fuller comprehension of the effect of how all the steps of a member's process are imperative to building brand loyalty.
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