Every project begins with an idea. This is formulated through stakeholder interviews, competitive and customer research. These observations help fuel personas, storyboards and sketches which begin to offer creative solutions for development.
The collaborative process of discovery is fun and insightful. I help to foster an open, respectful environment to make sure all ideas are heard which encourages a truly fruitful creative process.
DEFINE & DEVELOP
With a vision in scope, it is easier to define features that can best serve the needs of both shareholder and user, prioritized by necessity and ease of manifestation. The goal is really to find the one, most important aspect and prioritize its realization. This way we can focus with proper emphasis, while still incorporating larger scope, high value items for future planning.
I help the team to emphasize and prioritize the most viable product, or MVP. With this anchor solidly guiding our efforts, we can best clarify any vague features or requirements, and maximize user desirability with business and technical viability.
I believe that delivering a powerful product is entirely dependent upon me and the team believing in the vision. Thus it is important to bring shareholders and project team members along for the ride in developing and realizing this vision, to offer a truly effective solution.
My strong background in visual design (BFA) and human interaction experience (yoga teacher for many years), both give me a unique perspective and insight that helps me see unique solutions and sketch and build strong wireframe solutions. These can be used to effectively lead visual designers and development teams to maximizing overall project goals.
My training and education have helped me to gain a full spectrum of tools necessary to handle a range of situations to provide customized and potent deliverables.
My abilities and knowledge of HTML/CSS, paired with experience collaborating with groups has provided me with a solid foundation to understand effective scope and viability for best final results.