Brought on half-way through the project, I had 5 weeks to figure out a powerful but intuitive design that would allow the client to easily create effective, informative and personalized business assessment tools for their customers.


  • 5-week time frame

  • Because I came in halfway through, I had not been directly exposed to information gathered in the discovery phase

  • I was the primary designer and creator

  • learning Axure in-situ

  • the clickable prototype included implementation of relatively complex logical processes and multi-layered hierarchical structures


I was the main designer for the structure, UI and deliverables (wireframe and clickable prototype).  I worked in tandem with an experienced Art Director.

early concept sketches

early UI sketches

Working out the logic

Developing Overview page

Questions configuration and scoring

Figuring out the grading ranges

Suggestion page ideas

Exploring final components

Jumping into this project with initial concepting and ideations already in place was a daunting experience.  I had a lot of catching up to do, in a short timespan.

Bringing me up to speed included a few vital customer and stakeholder interviews, by which I began to get a lay of the land.

The high-level information architecture formatting had already begun to take shape.  So my main goal jumping in was to figure out the most effective structure, hierarchy, flow and prioritization of the content.

One of the most important considerations was that the user in this instance, was also the client.  We were designing a template-like self evaluation system that would be offered as a service to a variety of businesses and divisions, so needed to be fluid, yet thoroughly robust.

Working out wireframe development helped me get a sense for the necessary elements that would tie the project together.  I threw it all into Axure, I was able to refine the process flow interactions as I built out the logic for the UI.

Implementing persistent, hierarchical navigation menus, I began to create a flow for the user that would allow them to easily follow the process for creating individualized tests for their clients.

The final clickable prototype showcased a full spectrum of customization, including functional mathematical coordinates, various interactive, highly customizable options, and a master side-menu for easy access to global navigation.  I also built an accessible visual mockup, allowing the user to preview their personalized creation at any time.


This project offered me a great opportunity to gain valuable experience and dive in and untangle some rich levels of complexity, including the logic of Axure.

Upon completion, I had:

  • developed a practical and empowering information architecture presented in wireframe format;
  • refined a relatively complicated hierarchical navigational flow suited to the technical savvy of the users that effectively led a user through the steps to completing a powerful project;
  • acquired a fluency with the complex logic processes and functions of Axure;
  • effectively solidified a complex, abstract system of requirements into a final intuitive user interface;
  • offer a final product that met with universal praise from a very discerning client.

With more time, I would:

  • Continue to refine the UI and simplify the presentation of the main offerings;
  • Finish the full interactive clickability of the prototype in Axure;
  • Expand and build out the mockup presentation of the completed project;
  • Create the actual final mockup of the project itself.