Brought in to help design a product that would let the client offer their customers a powerful template SaaS to empower them to do internal business self-assessments;
I was tasked to help develop a wire-frame concept and clickable interactive prototype.
Limited direct knowledge of stakeholders or users;
Being the primary designer, at a brand new company;
Learning to use the relatively complex program Axure, in-situ;
Building a clickable prototype with complex logical processes and multi-layered hierarchical structures and navigation
I was the main designer developing the navigation, UI, wireframes and a final clickable, interactive prototype. I worked in tandem with an Art Director.
early wireframes to sketch out the interaction flow
a walkthrough of mid-fidelity wire frame pages
I jumped into the fray with a few vital customer and stakeholder interviews that helped me get a sense for the scope and project needs.
The high-level information architecture design had already begun to take shape; so my first goal was to help define an effective process map and content hierarchy.
One of the most important considerations was that the end-user was also the client.
Understanding we’d be designing a templated business-evaluation system that would be offered as a service to a variety of businesses and divisions: so needed to be fluid, yet quite robust.
Once I had a good sense of the all necessary page functions, I threw it all into Axure and was able to refine the process flow as I built the logic for the clickable interface.
Implementing persistent, hierarchical navigation menus, I began to create a flow that would allow the user to easily understand how to create specific, personalized tests for their clients.
The final clickable prototype showcased a full spectrum of customization, including functional mathematical coordinates, various interactive, highly customizable options and components, along with a master slide out side-menu for easy global navigation. I also created a lo-fi mockup, to help the user see their end product.
This project offered me a great opportunity to gain valuable experience and exposure to some rich levels of complexity, including the power of Axure.
Upon completion, I had:
developed a practical, layered information architecture and wireframe format;
refined a relatively complicated hierarchical navigational flow suited to the technical savvy of the users that effectively led a user through the steps to completing a powerful project;
acquired a fluency with the complexities of Axure;
created a final deliverable that won an IBM award for most innovative marketing product.
With more time, I would:
Continue to refine the UI and simplify the presentation of the main offerings;
Finish the fully interactive clickability of the prototype in Axure;
Create a final mockup for project.