• Brought on half-way through the project, I had 5 weeks to figure out a powerful but intuitive design

  • Tasked to design a product that would allow the client to easily create effective, informative and personalized business assessment tools for their customers.


  • Tight, 5-week time frame

  • Limited direct knowledge of stakeholders or users

  • I was the primary designer

  • Learning Axure, in-situ

  • The clickable prototype featured relatively complex logical processes and multi-layered hierarchical structures and navigation


I was the main designer developing the navigation, UI, wireframes and a final clickable, interactive prototype.  I worked in tandem with an experienced Art Director.

early concept sketches

early UI sketches

Working out the logic

Developing Overview page

Questions configuration and scoring

Figuring out the grading ranges

Suggestion page ideas

Exploring final components

Jumping into this project with initial concepting and ideations already in place was a daunting experience.  I had a lot of catching up to do, in a short timespan.

Bringing me up to speed included a few vital customer and stakeholder interviews.

The high-level information architecture design had already begun to take shape.  So I realized my first goal was to help define an effective process map and content hierarchy.

One of the most important considerations was that the end-user was also the client.  I realized we’d be designing a template-like self-evaluation system that would be offered as a service to a variety of businesses and divisions: so needed to be fluid, yet quite robust.

Working out wireframe development helped me get a sense for the necessary elements that would tie the project together.  I threw it all into Axure, and was able to refine the process flow interactions as I built out the logic for the UI.

Implementing persistent, hierarchical navigation menus, I began to create a flow that would allow the user to easily understand the process for creating specific, individualized tests for their clients.

The final clickable prototype showcased a full spectrum of customization, including functional mathematical coordinates, various interactive, highly customizable options,and components, and a master side-menu for easy global navigation.  I also built a lo-fi mockup, that illustrated to the creator their personalized project with ease.


This project offered me a great opportunity to gain valuable experience and exposure to some rich levels of complexity, including the logic of Axure.

Upon completion, I had:

  • developed a practical and empowering information architecture presented in wireframe format;

  • refined a relatively complicated hierarchical navigational flow suited to the technical savvy of the users that effectively led a user through the steps to completing a powerful project;

  • acquired a fluency with the complex logic processes and functions of Axure;

  • effectively solidified a complex, abstract system of requirements into a final intuitive user interface;

  • offer a final product that met with universal praise from a very discerning client.

With more time, I would:

  • Continue to refine the UI and simplify the presentation of the main offerings;

  • Finish the full interactive clickability of the prototype in Axure;

  • Expand and build out the mockup presentation of the completed project;

  • Create the actual final mockup of the project itself.

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